01
A migration audit
Identifies which existing pages already carry search value.
Service file
A CPA website redesign that keeps what already works and fixes what does not
A CPA website redesign should replace what is slow and unstructured on your current site while preserving the search value of pages that already rank, and that requires a proper migration plan rather than a fresh build that ignores the old site entirely.
What it costs
Plans from$012345678901234567890123456789012345678901234567890123456789 / mo
Build fee$012345678901234567890123456789012345678901234567890123456789
Live in01234567890123456789 days
Revisions01234567890123456789 / mo
Domain and hostingIncluded
The build fee is invoiced once, after your site is live and you have approved it.
Signs your firm needs this
If two or more of these sound familiar, the site is costing you enquiries.
- 01
The site still lists services or people that are no longer with the firm.
- 02
Pages load slowly on a phone.
- 03
You worry a redesign will cost rankings the firm worked for.
- 04
Old links from other sites and bookmarks would break if you moved.
Who it is forCPA website redesign
Who is CPA website redesign for?
CPA firms whose current site ranks for something worth keeping.
- CPA firms whose current site ranks for something worth keeping.
- Firms that have added partners, offices or services since the site was built.
- Practices that want a faster site without breaking existing links.
Not includedStated up front
What is not included
The exclusions, in writing, so the included list means something.
A specific ranking position. No legitimate provider can promise one; our commitment is that local rankings start within 3 to 5 months of launch.
Tax, accounting or financial advice. We write about your services as general information, and your own professionals own the accuracy of anything technical.
Revisions beyond the 5 included each month, which are $20 each. Unused revisions do not roll over.
What you get
- 02
Proper redirects
Old URLs point to their closest new match, so nothing breaks.
- 03
A rebuilt structure
Service pages, office pages and an intake form the old site never had.
- 04
90+ PageSpeed
A measurable speed improvement, not just a new look.
- 05
Ongoing articles from launch
The redesign includes the same publishing schedule as a new build.
Section 01
Identifying what is actually working on the current site
Before anything is rebuilt, we look at which pages on your current site already rank and bring in traffic. Those pages are rebuilt with the same intent and their content preserved or improved, rather than discarded along with everything else during the redesign.
Section 02
Redirects, so old links do not break
Every URL that exists on your current site and no longer exists in the same form after the redesign is redirected to its closest match. A client with a bookmarked page, or a backlink from another site, does not land on an error after launch.
Section 03
Fixing the structural problems the old site had
A redesign is the moment to fix what the old site never had: a dedicated page per service, a client intake form that actually scopes an enquiry, and a page per office if the firm has grown since the original site was built. We plan the new structure around the practice you run today, not the one the old site was built for.
Section 04
A guarantee on speed after launch
The rebuilt site carries the same 90+ PageSpeed guarantee as every build, so the redesign is not just a visual refresh but a measurable improvement in how fast the site opens on a phone.
What it costs
What CPA website redesign costs, and what decides the plan
- A redesign is priced like a new build: the monthly plan, plus the one-time $797 build fee invoiced after launch.
- The migration audit and redirects are part of the build, not an extra line item.
- Moving up a plan adds engines, not pages: the AI Engine on Double Entry answers calls and chats and books appointments, and the Content Engine on Full Ledger adds 3 articles a week, social posts, reels and a managed Google Business Profile.
Rate card
Single Entry, live in 7 days$137 / mo
Double Entry, live in 10 days$297 + usage / mo
Full Ledger, live in 15 days$747 / mo
One-time build fee, after approval$797
Extra revisions beyond 5 a month are $20 each. Domain and hosting are included.
Full plan comparisonHow it runs7 to 15 days
How it works, and how long it takes
From order to a live, managed site, with what happens at each step and when the build fee is due.
- 01
Day 0
Order and pay the first month
The plan starts. The $797 build fee is not charged yet.
- 02
First days
Onboarding form and one call
About 15 minutes for the form, then one call to fill gaps and agree the launch date. Missing content does not hold up the start.
- 03
7 to 15 days
We build and write
Live in 7 days on Single Entry, 10 on Double Entry, 15 on Full Ledger, counted from the onboarding call.
- 04
Your sign-off
You review and approve
You see the finished site before anything else happens. The build fee is invoiced only once you approve it.
- 05
Every month
Managed from then on
Your client portal opens. 5 revisions a month, each within 2 to 5 working days, and articles on schedule.
What else comes in the package
The service on this page is one part of a managed plan. These are the features most relevant to it, each with the plan that carries it.
Kept current and managed05 entries
- Every plan
Weekly detail updates, no waiting on a developer
5 revisions a month included, any size, each completed within 2 to 5 working days.
- Solves
- A fee change, a new hire or a new service sits unpublished for weeks because every edit is a quote and a wait.
- You do
- Send the change through your client portal.
- Every plan
A client portal for every request
Revisions, support tickets, files and messages to our team, all in one place from launch day.
- Solves
- Change requests scattered across email threads get lost, and nobody can see what is done.
- You do
- Log in when you need something. Everything else is ours.
- Every plan
Managed hosting, domain and security, nothing itemized
Cloudflare hosting with SSL, CDN, DDoS protection and unmetered bandwidth, plus a domain in your name, inside the monthly fee.
- Solves
- Hosting renewals, expired SSL certificates and a domain registered to a former web designer are how firm sites go down.
- You do
- Nothing, unless you already own a domain, in which case we point it for you.
- Every plan
Moving from your current site, without losing what ranks
Pages worth keeping are rebuilt, and old URLs are redirected to their closest match.
- Solves
- A rushed redesign breaks bookmarked links and throws away pages that were quietly bringing in clients.
- You do
- Tell us your current domain. We map the old pages.
- Every plan
Compliance pages and consent that really works
Privacy policy, terms, a cookie banner that gates scripts, an accessibility statement and no-advice disclaimers.
- Solves
- Copied policy pages that do not match how the site collects information, and a cookie banner that loads tracking before anyone agrees.
- You do
- Review and approve the wording, with your own counsel if you wish.
The site itself05 entries
- Every plan
Pages that open before the call transfers
Custom-coded pages served from the edge, with a 90+ PageSpeed target on every page we build.
- Solves
- Most people looking for an accountant search on a phone, in a spare minute. A slow page loses them, including the ones you paid for through ads.
- You do
- Nothing. Speed is built in and checked by us.
- Every plan
A page for every service you actually bill for
Tax preparation, bookkeeping, payroll, advisory and audit support each get their own page, written for that service.
- Solves
- When every service shares one paragraph, nothing ranks and a visitor cannot tell whether you handle their situation.
- You do
- Tell us what you offer on the onboarding form. We write the pages.
- Every plan
A page for every office you run
Multi-office practices get one page per location, so each office can rank in its own city.
- Solves
- A firm with offices in two towns but one address in the footer is invisible when someone searches for an accountant in the second town.
- You do
- Send the address, hours and the team at each office.
- Every plan
A client intake form built around your engagement process
The niche tool: a structured new-client intake form that asks what you need to scope an engagement, not a generic contact box.
- Solves
- A one-line "message us" box starts every relationship with a round of clarifying questions, and many visitors give up rather than guess what you need.
- You do
- Tell us the questions you ask on a discovery call. We turn them into the form.
- Every plan
Enquiries route straight into your CRM
Every form on the site delivers into your CRM by direct API, Zapier or Make, no manual re-entry.
- Solves
- An enquiry sitting in a shared inbox until someone checks it is an engagement another firm wins.
- You do
- Tell us where enquiries should land. We connect it before launch.
Found in search and AI answers02 entries
- Every plan
SEO, AEO, GEO and schema, built in
Technical and on-page SEO, answer-first content, llms.txt and structured data on every page.
- Solves
- A good firm that does not show up in search, in answer boxes or in AI assistants loses the enquiry to a firm that does.
- You do
- Nothing. It is part of the build and kept current.
- Every plan
Researched articles, published on a schedule
2 to 3 articles a week, 2,500 to 3,200 words, cited and written for the firm's own services.
- Solves
- A blog nobody has posted to in a year tells a visitor the firm is quiet, and gives search engines nothing new.
- You do
- Approve or steer topics in the portal if you want to. Otherwise nothing.
Guarantee 01
90+ PageSpeed, or we fix it
Every page we build and host is held to a 90+ Google PageSpeed score on mobile and desktop. If a page we control falls below it, we fix it at no charge. A fast, relevant landing page also helps Google Ads landing page experience, so more of your paid clicks stay. How speed helps your ads.
Guarantee 02
Local ranking within 3 to 5 months
We guarantee your site starts ranking for local searches in your area within 3 to 5 months of launch, and keep doing the search work at no extra charge until it does. We never promise a position, and nobody can promise a mention in an AI answer.
See CPA website redesign for your own firm
A 30-minute live walk-through of the site you would get, before you commit to anything.
What firms say about CPA website redesign
Honestly, the redesign was nice, but the inquiry form is what changed our day-to-day. The form gathers accounting software, business type and last reconciled month at the start, exactly the details our follow-up messages always requested. It has quietly removed the slowest step in our intake.
Zachary OglethorpeAccounts administrator, Hospitality bookkeeping serviceLexington, KY · Single Entry Inquiry form and response workflow for bookkeeping onboarding
Most of our visitors are on phones, so that is where I reviewed the new bookkeeping onboarding pages. Everything a visitor needs is up top, and the inquiry button stands out properly. Sending the link by text during a call finally works the way it should.
Sidney SilvertonFront office lead, Farm accounts and bookkeeping practiceTacoma, WA · Single Entry Mobile navigation and page layout for bookkeeping onboarding
The audit found our bookkeeping onboarding details repeated across several pages, each worded slightly differently. Consolidation came with a checklist, so a change in one place is checked everywhere it matters. Customers no longer quote wording we retired two years ago.
Satish GillSenior bookkeeper, Charity bookkeeping and reporting serviceNewark, DE · Single Entry Content audit and update process for bookkeeping onboarding
Case files for this service03 of 20
- One source of truth for bookkeeping onboardingConstruction trades bookkeeping firm, Springfield, Missouri. Built in 10 working days.
- Migrating bookkeeping onboarding without breaking the pastFarm accounts and bookkeeping practice, Fort Wayne, Indiana. Built in 20 working days.
- Orderly updates for bookkeeping onboarding contentSmall business bookkeeping practice, Cedar Rapids, Iowa. Built in 25 working days.
Queries08 answers
Questions about CPA website redesign
Will we lose our current search rankings?
A properly redirected migration, which is what we do, generally preserves the ranking value of pages that continue to exist in some form. New pages and faster load times typically improve visibility over the following months.
How much of our current content can be reused?
Content that is accurate and well-targeted is preserved and improved; content that no longer reflects your services is replaced. We review this with you during the onboarding call.
How long does a redesign take compared to a new build?
The same launch timeline applies: 7, 10 or 15 days depending on plan, since the additional migration work is planned into that timeline rather than added on top.
What happens to our old domain and hosting?
We point your existing domain at the new site once it is live and approved, and your old hosting can be cancelled once the transition is confirmed.
What happens to our old site during the build?
It stays live. We build the new site alongside it and only point your domain at the new one once you have reviewed and approved it.
Will the redesign keep our structured data?
The new site ships with fresh structured data for the firm, its services and its FAQs, generated from the page content, so it is usually more complete than what the old site carried.
What happens after we order the redesign?
You complete the onboarding form with your current domain, we review which existing pages carry search value, confirm the plan on one onboarding call and build. Launch is 7 days on Single Entry, 10 on Double Entry and 15 on Full Ledger, counted from the onboarding call.
Will our Google Business Profile need updating?
If the domain or page addresses change, the profile should point to the new site. On Full Ledger we manage the profile for you; on other plans we tell you exactly what to update.
Closing entry
See it built for your firm
A live walk-through of the site you would get, in about 30 minutes. Plans from $137 a month, the $797 build fee invoiced only after launch, domain and hosting included.
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