Service file

Local SEO for an accounting firm that wants to rank in the cities it actually serves

Local SEO for accounting firms depends on a search engine being able to tell exactly which city each part of your firm serves, which means a real page for every office rather than a single address buried in a footer.

What it costs

Plans from$012345678901234567890123456789012345678901234567890123456789 / mo
Build fee$012345678901234567890123456789012345678901234567890123456789
Live in01234567890123456789 days
Revisions01234567890123456789 / mo
Domain and hostingIncluded

The build fee is invoiced once, after your site is live and you have approved it.

Signs your firm needs this

If two or more of these sound familiar, the site is costing you enquiries.

  • 01

    Your firm does not appear when someone nearby searches for an accountant.

  • 02

    Your address or phone number differs between the site and your Google profile.

  • 03

    Your office is only mentioned in the footer.

  • 04

    A competitor down the road shows up first for the services you both offer.

Who it is forlocal SEO for accounting firms

Who is local SEO for accounting firms for?

Firms that win most clients from their own city or county.

  • Firms that win most clients from their own city or county.
  • Multi-office practices that need each office to rank locally.
  • Firms whose Google Business Profile and website disagree on details.
  • A firm with offices across Texas, Florida and Georgia gets one page per office, each written for that city and the clients it serves there, rather than one list of every place the firm has worked.

Not includedStated up front

What is not included

The exclusions, in writing, so the included list means something.

  • A managed Google Business Profile, social posts and reels, which are part of Full Ledger only.

  • A specific ranking position. No legitimate provider can promise one; our commitment is that local rankings start within 3 to 5 months of launch.

  • Revisions beyond the 5 included each month, which are $20 each. Unused revisions do not roll over.

Section 01

A page per office, built for that city

A firm with one office in the footer and nothing else gives a search engine almost nothing to work with locally. Each office gets its own page with its address, hours, the team based there, and content relevant to that location, which is the foundation of local visibility for a multi-office practice.

Section 02

Consistent information everywhere it appears

Your firm's name, address and phone number need to match exactly across your website, your Google Business Profile and any directories you appear in. We keep this consistent as part of the build, since mismatched information is one of the most common reasons a local business underperforms in search.

Section 03

Content that reflects where you actually practice

Articles and service pages that mention your service area naturally, without stuffing a city name into every sentence, help a search engine understand where you operate. This is written into the content from the start rather than patched in afterward.

What you get

  • 01

    A page per office

    Address, hours and team, structured for that specific location.

  • 02

    Consistent business information

    Matched across your site and your Google Business Profile.

  • 03

    Location-aware content

    Written naturally around your actual service area.

  • 04

    Local business schema

    Structured data that tells search engines exactly where you operate.

  • 05

    A managed Google Business Profile

    Available on Full Ledger, kept consistent with the site.

How a nearby client finds you: A page per office; Consistent business information; Local business schema; Found when someone nearby searches.

What else comes in the package

The service on this page is one part of a managed plan. These are the features most relevant to it, each with the plan that carries it.

Found in search and AI answers02 entries

  • Every plan

    SEO, AEO, GEO and schema, built in

    Technical and on-page SEO, answer-first content, llms.txt and structured data on every page.

    Solves
    A good firm that does not show up in search, in answer boxes or in AI assistants loses the enquiry to a firm that does.
    You do
    Nothing. It is part of the build and kept current.
  • Every plan

    Researched articles, published on a schedule

    2 to 3 articles a week, 2,500 to 3,200 words, cited and written for the firm's own services.

    Solves
    A blog nobody has posted to in a year tells a visitor the firm is quiet, and gives search engines nothing new.
    You do
    Approve or steer topics in the portal if you want to. Otherwise nothing.

The site itself05 entries

  • Every plan

    Pages that open before the call transfers

    Custom-coded pages served from the edge, with a 90+ PageSpeed target on every page we build.

    Solves
    Most people looking for an accountant search on a phone, in a spare minute. A slow page loses them, including the ones you paid for through ads.
    You do
    Nothing. Speed is built in and checked by us.
  • Every plan

    A page for every service you actually bill for

    Tax preparation, bookkeeping, payroll, advisory and audit support each get their own page, written for that service.

    Solves
    When every service shares one paragraph, nothing ranks and a visitor cannot tell whether you handle their situation.
    You do
    Tell us what you offer on the onboarding form. We write the pages.
  • Every plan

    A page for every office you run

    Multi-office practices get one page per location, so each office can rank in its own city.

    Solves
    A firm with offices in two towns but one address in the footer is invisible when someone searches for an accountant in the second town.
    You do
    Send the address, hours and the team at each office.
  • Every plan

    A client intake form built around your engagement process

    The niche tool: a structured new-client intake form that asks what you need to scope an engagement, not a generic contact box.

    Solves
    A one-line "message us" box starts every relationship with a round of clarifying questions, and many visitors give up rather than guess what you need.
    You do
    Tell us the questions you ask on a discovery call. We turn them into the form.
  • Every plan

    Enquiries route straight into your CRM

    Every form on the site delivers into your CRM by direct API, Zapier or Make, no manual re-entry.

    Solves
    An enquiry sitting in a shared inbox until someone checks it is an engagement another firm wins.
    You do
    Tell us where enquiries should land. We connect it before launch.

The Content Engine02 entries

  • Full Ledger only

    The Content Engine: social posts and reels

    3 articles a week, plus 3 social image posts and 2 short reels a week, on Full Ledger.

    Solves
    Nobody at the firm has time to post, so the firm looks inactive between filing seasons.
    You do
    Nothing, unless you want to steer topics through the portal.
  • Full Ledger only

    A managed Google Business Profile

    Your Google Business Profile kept updated, monitored and consistent with the site, on Full Ledger.

    Solves
    Old hours, a missing service or an address that does not match the website quietly costs local search visibility.
    You do
    Give us manager access to the profile once.

What it costs

What local SEO for accounting firms costs, and what decides the plan

  • Location pages and local business structured data are on every plan, whatever the office count.
  • A managed Google Business Profile is part of Full Ledger; on other plans we tell you what to keep consistent with the site.

Rate card

Single Entry, live in 7 days$137 / mo
Double Entry, live in 10 days$297 + usage / mo
Full Ledger, live in 15 days$747 / mo
One-time build fee, after approval$797

Extra revisions beyond 5 a month are $20 each. Domain and hosting are included.

Full plan comparison

Guarantee 01

90+ PageSpeed, or we fix it

Every page we build and host is held to a 90+ Google PageSpeed score on mobile and desktop. If a page we control falls below it, we fix it at no charge. A fast, relevant landing page also helps Google Ads landing page experience, so more of your paid clicks stay. How speed helps your ads.

Guarantee 02

Local ranking within 3 to 5 months

We guarantee your site starts ranking for local searches in your area within 3 to 5 months of launch, and keep doing the search work at no extra charge until it does. We never promise a position, and nobody can promise a mention in an AI answer.

How it runs7 to 15 days

How it works, and how long it takes

From order to a live, managed site, with what happens at each step and when the build fee is due.

  1. 01

    Day 0

    Order and pay the first month

    The plan starts. The $797 build fee is not charged yet.

  2. 02

    First days

    Onboarding form and one call

    About 15 minutes for the form, then one call to fill gaps and agree the launch date. Missing content does not hold up the start.

  3. 03

    7 to 15 days

    We build and write

    Live in 7 days on Single Entry, 10 on Double Entry, 15 on Full Ledger, counted from the onboarding call.

  4. 04

    Your sign-off

    You review and approve

    You see the finished site before anything else happens. The build fee is invoiced only once you approve it.

  5. 05

    Every month

    Managed from then on

    Your client portal opens. 5 revisions a month, each within 2 to 5 working days, and articles on schedule.

See local SEO for accounting firms for your own firm

A 30-minute live walk-through of the site you would get, before you commit to anything.

Book a demo

What firms say about local SEO for accounting firms

  • Honestly, the redesign was nice, but the inquiry form is what changed our day-to-day. The form gathers accounting software, business type and last reconciled month at the start, exactly the details our follow-up messages always requested. It has quietly removed the slowest step in our intake.

    Zachary OglethorpeAccounts administrator, Hospitality bookkeeping serviceLexington, KY · Single Entry

    Inquiry form and response workflow for bookkeeping onboarding

  • Most of our visitors are on phones, so that is where I reviewed the new bookkeeping onboarding pages. Everything a visitor needs is up top, and the inquiry button stands out properly. Sending the link by text during a call finally works the way it should.

    Sidney SilvertonFront office lead, Farm accounts and bookkeeping practiceTacoma, WA · Single Entry

    Mobile navigation and page layout for bookkeeping onboarding

  • The starting point was our own sent mail, not a template, and it shows. The recurring questions were pulled out, rewritten clearly, and approved line by line by our team. I now share a link instead of digging through the outbox.

    Lionel SavilleClient onboarding manager, Medical practice bookkeeping serviceWorcester, MA · Single Entry

    FAQ research and editorial review for bookkeeping onboarding

Queries08 answers

Questions about local SEO for accounting firms

Do we need a separate page for each office?

Yes, that is the single biggest factor in local visibility for a multi-office firm, and it is included as standard when you have more than one location.

Do you manage our Google Business Profile?

Managed Google Business Profile updates are included on Full Ledger; on other plans we advise on what to keep consistent with the site.

What if we only have one office?

A single-office firm still benefits from a strong local page with clear address, hours and service-area content; the principle scales down cleanly.

How long before local rankings improve?

We guarantee your site starts ranking for local searches in your area within 3 to 5 months of launch, with continued work at no additional charge until it does.

Does local business structured data help?

Yes. It tells search engines the firm name, address, hours and service area in a form they read directly, and we generate it for every office page.

Can you create pages for towns we serve but have no office in?

We write service-area content for the places you genuinely serve and mention them naturally, but we do not create thin doorway pages for towns with no real connection to the firm, because search engines filter them and they can harm the whole site.

What happens after we sign up?

You list your offices, hours and service areas on the onboarding form, we confirm them on one onboarding call, and every office page is built into the launch: 7 days on Single Entry, 10 on Double Entry and 15 on Full Ledger, counted from the onboarding call.

Will AI assistants know where we operate?

Consistent name, address and service-area details across the site, structured data and an llms.txt file make it easier for assistants such as ChatGPT and Google AI Overviews to describe where the firm works. There is no guarantee they will mention the firm.

Closing entry

See it built for your firm

A live walk-through of the site you would get, in about 30 minutes. Plans from $137 a month, the $797 build fee invoiced only after launch, domain and hosting included.

Or email and a person replies within one working day.