Service file

Accounting firm SEO that starts with the site's structure, not a separate campaign

Accounting firm SEO works best when the site itself is built to be found, meaning a dedicated page for every service and office and a genuine publishing schedule, rather than a fast site with SEO bolted on afterward as a separate service.

What it costs

Plans from$012345678901234567890123456789012345678901234567890123456789 / mo
Build fee$012345678901234567890123456789012345678901234567890123456789
Live in01234567890123456789 days
Revisions01234567890123456789 / mo
Domain and hostingIncluded

The build fee is invoiced once, after your site is live and you have approved it.

Who it is foraccounting firm SEO

Who is accounting firm SEO for?

Firms that want organic enquiries rather than relying only on referrals and ads.

  • Firms that want organic enquiries rather than relying only on referrals and ads.
  • Practices whose services are invisible in search because they share one page.
  • Firms that want to be cited in AI answers as well as found in search results.

Signs your firm needs this

If two or more of these sound familiar, the site is costing you enquiries.

  • 01

    Your firm does not appear for the services you actually sell.

  • 02

    The blog has not been updated in months.

  • 03

    Search results show a directory listing before your own site.

  • 04

    AI assistants describe your firm vaguely, or not at all.

What you get

  • 01

    A dedicated page per service

    The structural foundation search engines need to rank a firm.

  • 02

    A real article schedule

    Two to three researched, cited articles a week, every week.

  • 03

    90+ PageSpeed

    A core technical ranking factor, guaranteed from launch.

  • 04

    Correct schema markup

    Service, FAQ and organization data structured for search engines.

  • 05

    Internal linking that makes sense

    Service, office and article pages linked so relevance is clear.

How a firm gets found in search: A dedicated page per service; Correct schema markup; A real article schedule; Found for the services you sell.

Section 01

Structure is the foundation, not an add-on

A search engine has nothing to rank when every service is folded into one paragraph. Building a dedicated page for tax preparation, bookkeeping, payroll and advisory, each with its own detail and its own path to an enquiry, is the single highest-leverage SEO decision on an accounting site, and it is built in from day one rather than layered on top.

Section 02

A real publishing schedule, not a one-time blog push

Search visibility for a professional services firm compounds from consistent, cited content over months, not a burst of posts around launch. Every plan includes researched articles published on a fixed schedule, two a week on Single Entry and Double Entry, three a week on Full Ledger.

Section 03

Technical fundamentals handled by default

Fast load times, a clean sitemap, correct schema markup for your services and FAQs, and a mobile-first layout are part of every build, not an audit finding delivered after the fact. The speed guarantee alone removes one of the most common technical SEO problems small firm sites carry.

Not includedStated up front

What is not included

The exclusions, in writing, so the included list means something.

  • A specific ranking position. No legitimate provider can promise one; our commitment is that local rankings start within 3 to 5 months of launch.

  • Tax, accounting or financial advice. We write about your services as general information, and your own professionals own the accuracy of anything technical.

  • A managed Google Business Profile, social posts and reels, which are part of Full Ledger only.

What it costs

What accounting firm SEO costs, and what decides the plan

  • Technical SEO, service pages, structured data and 2 researched articles a week are on every plan.
  • Full Ledger raises the schedule to 3 articles a week and adds a managed Google Business Profile, which matters most for local visibility.

Rate card

Single Entry, live in 7 days$137 / mo
Double Entry, live in 10 days$297 + usage / mo
Full Ledger, live in 15 days$747 / mo
One-time build fee, after approval$797

Extra revisions beyond 5 a month are $20 each. Domain and hosting are included.

Full plan comparison

Guarantee 01

90+ PageSpeed, or we fix it

Every page we build and host is held to a 90+ Google PageSpeed score on mobile and desktop. If a page we control falls below it, we fix it at no charge. A fast, relevant landing page also helps Google Ads landing page experience, so more of your paid clicks stay. How speed helps your ads.

Guarantee 02

Local ranking within 3 to 5 months

We guarantee your site starts ranking for local searches in your area within 3 to 5 months of launch, and keep doing the search work at no extra charge until it does. We never promise a position, and nobody can promise a mention in an AI answer.

What else comes in the package

The service on this page is one part of a managed plan. These are the features most relevant to it, each with the plan that carries it.

Found in search and AI answers02 entries

  • Every plan

    SEO, AEO, GEO and schema, built in

    Technical and on-page SEO, answer-first content, llms.txt and structured data on every page.

    Solves
    A good firm that does not show up in search, in answer boxes or in AI assistants loses the enquiry to a firm that does.
    You do
    Nothing. It is part of the build and kept current.
  • Every plan

    Researched articles, published on a schedule

    2 to 3 articles a week, 2,500 to 3,200 words, cited and written for the firm's own services.

    Solves
    A blog nobody has posted to in a year tells a visitor the firm is quiet, and gives search engines nothing new.
    You do
    Approve or steer topics in the portal if you want to. Otherwise nothing.

The site itself05 entries

  • Every plan

    Pages that open before the call transfers

    Custom-coded pages served from the edge, with a 90+ PageSpeed target on every page we build.

    Solves
    Most people looking for an accountant search on a phone, in a spare minute. A slow page loses them, including the ones you paid for through ads.
    You do
    Nothing. Speed is built in and checked by us.
  • Every plan

    A page for every service you actually bill for

    Tax preparation, bookkeeping, payroll, advisory and audit support each get their own page, written for that service.

    Solves
    When every service shares one paragraph, nothing ranks and a visitor cannot tell whether you handle their situation.
    You do
    Tell us what you offer on the onboarding form. We write the pages.
  • Every plan

    A page for every office you run

    Multi-office practices get one page per location, so each office can rank in its own city.

    Solves
    A firm with offices in two towns but one address in the footer is invisible when someone searches for an accountant in the second town.
    You do
    Send the address, hours and the team at each office.
  • Every plan

    A client intake form built around your engagement process

    The niche tool: a structured new-client intake form that asks what you need to scope an engagement, not a generic contact box.

    Solves
    A one-line "message us" box starts every relationship with a round of clarifying questions, and many visitors give up rather than guess what you need.
    You do
    Tell us the questions you ask on a discovery call. We turn them into the form.
  • Every plan

    Enquiries route straight into your CRM

    Every form on the site delivers into your CRM by direct API, Zapier or Make, no manual re-entry.

    Solves
    An enquiry sitting in a shared inbox until someone checks it is an engagement another firm wins.
    You do
    Tell us where enquiries should land. We connect it before launch.

The Content Engine02 entries

  • Full Ledger only

    The Content Engine: social posts and reels

    3 articles a week, plus 3 social image posts and 2 short reels a week, on Full Ledger.

    Solves
    Nobody at the firm has time to post, so the firm looks inactive between filing seasons.
    You do
    Nothing, unless you want to steer topics through the portal.
  • Full Ledger only

    A managed Google Business Profile

    Your Google Business Profile kept updated, monitored and consistent with the site, on Full Ledger.

    Solves
    Old hours, a missing service or an address that does not match the website quietly costs local search visibility.
    You do
    Give us manager access to the profile once.

How it runs7 to 15 days

How it works, and how long it takes

From order to a live, managed site, with what happens at each step and when the build fee is due.

  1. 01

    Day 0

    Order and pay the first month

    The plan starts. The $797 build fee is not charged yet.

  2. 02

    First days

    Onboarding form and one call

    About 15 minutes for the form, then one call to fill gaps and agree the launch date. Missing content does not hold up the start.

  3. 03

    7 to 15 days

    We build and write

    Live in 7 days on Single Entry, 10 on Double Entry, 15 on Full Ledger, counted from the onboarding call.

  4. 04

    Your sign-off

    You review and approve

    You see the finished site before anything else happens. The build fee is invoiced only once you approve it.

  5. 05

    Every month

    Managed from then on

    Your client portal opens. 5 revisions a month, each within 2 to 5 working days, and articles on schedule.

See accounting firm SEO for your own firm

A 30-minute live walk-through of the site you would get, before you commit to anything.

Book a demo

What firms say about accounting firm SEO

  • Honestly, the redesign was nice, but the inquiry form is what changed our day-to-day. The form gathers accounting software, business type and last reconciled month at the start, exactly the details our follow-up messages always requested. It has quietly removed the slowest step in our intake.

    Zachary OglethorpeAccounts administrator, Hospitality bookkeeping serviceLexington, KY · Single Entry

    Inquiry form and response workflow for bookkeeping onboarding

  • Most of our visitors are on phones, so that is where I reviewed the new bookkeeping onboarding pages. Everything a visitor needs is up top, and the inquiry button stands out properly. Sending the link by text during a call finally works the way it should.

    Sidney SilvertonFront office lead, Farm accounts and bookkeeping practiceTacoma, WA · Single Entry

    Mobile navigation and page layout for bookkeeping onboarding

  • The starting point was our own sent mail, not a template, and it shows. The recurring questions were pulled out, rewritten clearly, and approved line by line by our team. I now share a link instead of digging through the outbox.

    Lionel SavilleClient onboarding manager, Medical practice bookkeeping serviceWorcester, MA · Single Entry

    FAQ research and editorial review for bookkeeping onboarding

Queries08 answers

Questions about accounting firm SEO

Do you guarantee a specific ranking position?

No, and no legitimate provider can. We guarantee your site starts ranking for local searches in your area within 3 to 5 months of launch, with continued search work at no additional charge until it does.

Is SEO a separate cost from the website plan?

No, service pages, article publishing and technical SEO fundamentals are all included in the monthly plan, with no separate SEO retainer.

How do you choose article topics?

Topics are drawn from your actual services and what people search for around them; you can request specific topics or steer away from any that do not fit your practice.

Does local SEO differ from general SEO for a firm?

Yes, local factors like office pages, consistent business information and location-specific content matter alongside general service-page SEO; see our local SEO page for the specifics.

What is AEO, and is it included?

Answer engine optimization means writing so a page can be lifted as a direct answer: question-shaped headings, a clear answer in the first sentences, and FAQ blocks marked up with structured data. Every page and article we publish is written that way, on every plan.

What is GEO?

Generative engine optimization is about being cited by AI assistants such as ChatGPT, Claude, Perplexity and Google AI Overviews. We publish an llms.txt file, keep the firm name, services and locations consistent, and state facts plainly so they are easy to cite. No one can guarantee an AI answer will mention you.

When do articles start publishing?

From launch, on the schedule for your plan: 2 a week on Single Entry and Double Entry, 3 a week on Full Ledger, each 2,500 to 3,200 words.

Do you build location pages for our cities?

Yes. Each office gets its own page, and service-area content is written for the cities you actually serve, which helps you appear in local searches there. We do not create thin pages for places you do not serve.

Closing entry

See it built for your firm

A live walk-through of the site you would get, in about 30 minutes. Plans from $137 a month, the $797 build fee invoiced only after launch, domain and hosting included.

Or email and a person replies within one working day.