Double Entry and Full Ledger
The AI receptionist
Answers the calls your team cannot take, books the appointment, and sends you a PDF summary of every call.
Practice file
A website for a payroll provider that has to prove reliability before anything else
A payroll site sells trust in a recurring, compliance-sensitive process, so the strongest pages describe exactly how a pay run works and what happens if something needs to be fixed.
- 01234567890123456789pages in the build
- 01234567890123456789days to launch
- 01234567890123456789revisions a month
- $012345678901234567890123456789012345678901234567890123456789build fee, after launch
What usually goes wrong for Payroll service providers
EntryWhat it costs the practice
- 01
The site says "payroll services" without explaining pay frequency options, tax filing handling, or what happens during onboarding a new employer client.
- 02
There is no page addressing multi-state payroll, which is exactly the situation that sends a prospective client looking for a specialist.
- 03
A prospective client cannot tell how the provider handles an error or a missed deadline, and that uncertainty is enough to keep them with their current provider.
- 04
The current site treats payroll as an add-on to bookkeeping instead of the core, recurring service it actually is.
Site register08 pages
The pages your site will carry
Every one is a real page with its own copy, not a section on a single scrolling home page.
- 01Home
- 02About
- 03Payroll processing
- 04Multi-state payroll
- 05Payroll tax filing
- 06Onboarding a new employer
- 07Contact
- 08Client intake form
The niche tool
Client intake form
Asks employee count, pay frequency and whether the business operates in more than one state, so the provider can scope the setup before the first call.
How the intake form worksThe AI Engine and the Content Engine for payroll service providers
Employers calling about payroll usually want a quick answer on process and setup. The AI receptionist and SMS AI answer questions about pay frequencies, onboarding and support hours, and book a call, while anything that would be compliance advice goes to a person.
Articles explain how payroll processing, multi-state payroll and onboarding a new employer typically work, as general information rather than compliance advice. On Full Ledger, social posts and reels keep the topic in front of employers every week.
- Double Entry and Full Ledger
The AI chat widget on your site
Answers visitor questions on the website day or night and books a call, without giving advice.
- Double Entry and Full Ledger
SMS and Messenger AI agents
Answer text and Facebook Messenger enquiries and book calls, with A2P 10DLC registration filed for you.
- Every plan
Researched articles, published on a schedule
2 to 3 articles a week, 2,500 to 3,200 words, cited and written for the firm's own services.
- Full Ledger only
The Content Engine: social posts and reels
3 articles a week, plus 3 social image posts and 2 short reels a week, on Full Ledger.
- Full Ledger only
A managed Google Business Profile
Your Google Business Profile kept updated, monitored and consistent with the site, on Full Ledger.
What payroll service providers tell us
Our follow-ups on bookkeeping onboarding used to arrive disguised as brand-new inquiries. The two message types arrive under different subjects, so the sorting is done for us. It respects the fact that a conversation already exists.
Caleb WexfordOffice manager, Outsourced bookkeeping and payroll firmSavannah, GA · Single Entry Returning-customer contact path for bookkeeping onboarding
Honestly, the redesign was nice, but the inquiry form is what changed our day-to-day. The form gathers accounting software, business type and last reconciled month at the start, exactly the details our follow-up messages always requested. It has quietly removed the slowest step in our intake.
Zachary OglethorpeAccounts administrator, Hospitality bookkeeping serviceLexington, KY · Single Entry Inquiry form and response workflow for bookkeeping onboarding
Most of our visitors are on phones, so that is where I reviewed the new bookkeeping onboarding pages. Everything a visitor needs is up top, and the inquiry button stands out properly. Sending the link by text during a call finally works the way it should.
Sidney SilvertonFront office lead, Farm accounts and bookkeeping practiceTacoma, WA · Single Entry Mobile navigation and page layout for bookkeeping onboarding
Case files: payroll service providers01 of 20
All 20 case studiesThree ways to run it
Each plan includes everything in the one before it. The $797 build fee is the same on all three, and is invoiced only after launch.
Tier 1
Single Entry
The website, fully managed
$012345678901234567890123456789012345678901234567890123456789/ month
live in 7 days
Compare plansTier 2
Double Entry
Everything, plus the AI Engine
$012345678901234567890123456789012345678901234567890123456789/ month + usage
live in 10 days
Compare plansTier 3
Most completeFull Ledger
Everything, plus the Content Engine
$012345678901234567890123456789012345678901234567890123456789/ month
live in 15 days
Compare plansWeighing another option first?
You are probably weighing a page builder, WordPress, a freelancer, an agency or a GoHighLevel setup. Each has a fair, side-by-side comparison written for accounting practices, including when the other option is the better fit.
- GHL funnels vs GetAccountingWebsiteUse a GHL funnel for a single campaign or offer. Use a managed site for the firm itself, and route its enquiries into GHL.
- GHL websites vs GetAccountingWebsiteGHL websites suit a firm with an in-house builder. We suit a firm that wants the site written, run and kept fast for it.
- GHL AI vs GetAccountingWebsiteHighLevel's AI suits a firm that will configure its own agents. Our AI Engine is set up, scripted and kept advice-free for you.
- WordPress vs GetAccountingWebsiteWordPress wins if you have a developer and want full plugin control. We win if you want the site run for you, fast, on one fee.
Queries08 answers
Questions from Payroll service providers
Can the site have a dedicated multi-state payroll page?
Yes, and it is one of the highest-value pages for a payroll provider, since a business with employees in more than one state searches specifically for that capability.
Can we explain our error-handling process on the site?
Yes. A short, plainly written section describing how corrections and missed-deadline situations are handled builds more trust than most other content on a payroll site.
Do you write articles about payroll compliance topics?
Yes, framed as general information about how payroll processes typically work, not as compliance advice for a specific business.
Can the intake form ask about pay frequency and employee count?
Yes, those two questions alone let a payroll provider scope most new business before ever getting on a call.
Can we text clients from the site?
Yes, on Double Entry and Full Ledger. We file the A2P 10DLC carrier registration for you and word the consent on SMS forms with the TCPA in mind. Carrier fees are passed through at what our providers charge us.
How long until a payroll provider site is live?
7 days on Single Entry, 10 on Double Entry and 15 on Full Ledger, counted from the onboarding call. The $797 build fee is invoiced only after you approve the finished site.
Can the site list the payroll platforms we work with?
Yes, stated as you use them, with any official partner badge taken from the platform's own assets rather than redrawn.
What happens to our current site and domain?
Your current site stays live until the new one is approved. We then point your existing domain at it and redirect old page addresses to their closest match, so links and bookmarks keep working.
Closing entry
See it built for Payroll services
A live walk-through, on your screen, of the site you would get. About 30 minutes.